Negotiation Guide
Opening Offer
$34,811
Fair Price
$36,311
Walk Away Above
$37,677
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,530
Est. Invoice$36,311
Holdback$781
MSRP (Sticker)$39,044
Asking Price$37,203
Markup-$1,841
Dealer Margin on This Car$1,673
Percentile17% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory311 vehicles
Avg Markup (All Models)-$2,043
Avg Markup (BRZ)-$1,747
% Below MSRP77%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7581d
Downtown SubaruOakland, CA
-$4,123$33,7781d
Redding SubaruRedding, CA
-$3,952$34,0471d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1991d
Thelen SubaruBay City, MI
-$2,442$36,6321d
International SubaruTinley Park, IL
-$2,442$36,6321d
Winner SubaruDover, DE
-$2,442$36,6321d
Marin SubaruSan Rafael, CA
-$2,385$36,4051d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5151d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2201d