Negotiation Guide
Opening Offer
$38,480
Fair Price
$39,980
Walk Away Above
$40,392
- • Recent buyers paid ~$823 below MSRP
Price Breakdown
Dealer Cost$37,455
Invoice (factory)$38,271
Holdback (est.)$816
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,803
Asking Price$40,803
Markup$0
Actual Dealer Margin on This Car$3,348
Percentile60% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold281
Avg Markup-$823
Median Markup-$502
Best Deal-$5,437
Worst Deal+$3,995
% Sold Below MSRP62%
Avg Days to Sell17 days
Dealer Profile
Inventory265 vehicles
Avg Markup (All Models)-$1,151
Avg Markup (WRX)-$585
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,532
Cheaper WRX Limited Inventory
Subaru of WakefieldWakefield, MA
-$3,584$37,74226d
Hodges SubaruFerndale, MI
-$3,543$38,6971d
Subaru of WakefieldWakefield, MA
-$3,529$37,25415d
Briggs Subaru of TopekaTopeka, KS
-$3,060$40,0501d
Schomp SubaruAurora, CO
-$3,058$39,19426d
Schomp SubaruAurora, CO
-$3,058$39,19426d
Bertera SubaruWest Springfield, MA
-$3,007$39,4591d
Timmons SubaruLong Beach, CA
-$3,000$38,01926d
Timmons SubaruLong Beach, CA
-$3,000$38,31526d
Timmons SubaruLong Beach, CA
-$3,000$38,71026d