Negotiation Guide
Opening Offer
$38,157
Fair Price
$39,657
Walk Away Above
$40,090
- • Recent buyers paid ~$865 below MSRP
Price Breakdown
Dealer Cost$37,233
Invoice (factory)$38,043
Holdback (est.)$810
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,522
Asking Price$40,522
Markup$0
Actual Dealer Margin on This Car$3,289
Percentile59% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold346
Avg Markup-$865
Median Markup-$360
Best Deal-$5,437
Worst Deal+$1,996
% Sold Below MSRP62%
Avg Days to Sell25 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$1,092
Avg Markup (WRX)$0
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,105
Cheaper WRX Limited Inventory
Subaru of WakefieldWakefield, MA
-$3,584$37,74240d
Hodges SubaruFerndale, MI
-$3,543$38,69714d
Elk Grove SubaruElk Grove, CA
-$3,368$38,72840d
Briggs Subaru of TopekaTopeka, KS
-$3,060$40,05014d
Bertera SubaruWest Springfield, MA
-$3,007$39,45914d
Timmons SubaruLong Beach, CA
-$3,000$38,01940d
Timmons SubaruLong Beach, CA
-$3,000$37,19040d
Timmons SubaruLong Beach, CA
-$3,000$38,31540d
Timmons SubaruLong Beach, CA
-$3,000$39,17540d
Timmons SubaruLong Beach, CA
-$3,000$38,71040d