Deal Sheet: 2026 Sequoia Limited 4WD

Haley Toyota of Richmond · Midlothian, VA · VIN: 7SVAAABAXTX35G068

Negotiation Guide

Opening Offer

$77,863

Fair Price

$79,363

Walk Away Above

$79,703

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$71,238

Est. Invoice$72,839

Holdback (est.)$1,601

MSRP (Sticker)$80,043

Asking Price$80,043

Markup$0

Est. Dealer Margin on This Car$8,805

Percentile62% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory452 vehicles

Avg Markup (All Models)-$1,056

Avg Markup (Sequoia)-$126

% Below MSRP93%

Avg Days to Sell34 days

Avg Sold Markup-$885

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