Deal Sheet: 2026 Sequoia Limited 4WD

Wilson Toyota · Ames, IA · VIN: 7SVAAABAXTX100654

Negotiation Guide

Opening Offer

$76,313

Fair Price

$77,813

Walk Away Above

$78,153

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$69,859

Est. Invoice$71,429

Holdback (est.)$1,570

MSRP (Sticker)$78,493

Asking Price$77,973

Markup-$520

Est. Dealer Margin on This Car$8,114

Percentile18% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (Sequoia)-$53

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$61

Cheaper Sequoia Limited 4WD Inventory

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