Deal Sheet: 2026 Sequoia Limited 4WD

Serra Toyota of Decatur · Decatur, AL · VIN: 7SVAAABAXTX096265

Negotiation Guide

Opening Offer

$79,428

Fair Price

$80,928

Walk Away Above

$81,276

• Recent buyers paid ~$697 below MSRP

Price Breakdown

Est. Dealer Cost$72,646

Est. Invoice$74,279

Holdback (est.)$1,633

MSRP (Sticker)$81,625

Asking Price$83,023

Markup+$1,398

Est. Dealer Margin on This Car$10,377

Percentile89% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$697

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP71%

Avg Days to Sell41 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)+$2,200

Avg Markup (Sequoia)+$1,398

% Below MSRP5%

Avg Days to Sell32 days

Avg Sold Markup+$901

Price History

May 31, 2026$79,926 → $81,625(+$1,699)

Jun 11, 2026$81,625 → $83,023(+$1,398)

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