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Deal Sheet: 2026 Sequoia Platinum 4WD
Kerry Toyota · Florence, KY · VIN: 7SVAAABAXTX094239
Negotiation Guide
Opening Offer
$86,454
Fair Price
$87,954
Walk Away Above
$88,673
- • Recent buyers paid ~$795 below MSRP
- • Sitting 67 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,558
Est. Invoice$81,346
Holdback (est.)$1,788
MSRP (Sticker)$89,391
Asking Price$88,391
Markup-$1,000
Est. Dealer Margin on This Car$8,833
Percentile25% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold1035
Avg Markup-$795
Median Markup$0
Best Deal-$11,401
Worst Deal+$9,995
% Sold Below MSRP74%
Avg Days to Sell39 days
Dealer Profile
Inventory321 vehicles
Avg Markup (All Models)-$188
Avg Markup (Sequoia)-$250
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$218
Price History
Jun 1, 2026$89,391 → $88,391(-$1,000)
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