Deal Sheet: 2026 Sequoia Limited 4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: 7SVAAABA9TX35E649

Negotiation Guide

Opening Offer

$77,968

Fair Price

$79,468

Walk Away Above

$79,808

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$71,332

Est. Invoice$72,935

Holdback (est.)$1,603

MSRP (Sticker)$80,148

Asking Price$79,828

Markup-$320

Est. Dealer Margin on This Car$8,496

Percentile21% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Sequoia)-$625

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

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