Deal Sheet: 2026 Sequoia Limited 4WD

Rochester Toyota · Rochester, NH · VIN: 7SVAAABA9TX34H300

Negotiation Guide

Opening Offer

$76,710

Fair Price

$78,210

Walk Away Above

$78,550

• Recent buyers paid ~$680 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,212

Est. Invoice$71,790

Holdback (est.)$1,578

MSRP (Sticker)$78,890

Dealer Add-Ons (DIA)+$199

Asking Price$79,089

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,877

Percentile72% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Sequoia)+$119

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$148

Price History

Jul 19, 2026$79,467 → $79,089(-$378)

Cheaper Sequoia Limited 4WD Inventory

Toyota of PasadenaPasadena, CA

-$9,129$73,25390d

Hiland ToyotaMoline, IL

-$6,637$75,57655d

Hubler ToyotaIndianapolis, IN

-$6,544$74,98363d

Baxter Toyota of La VistaLa Vista, NE

-$6,532$73,68676d

Hiland ToyotaMoline, IL

-$6,515$74,33347d

Toyota of PasadenaPasadena, CA

-$6,416$78,73170d

Longo ToyotaEl Monte, CA

-$6,385$78,91798d

Sansone ToyotaAvenel, NJ

-$6,228$72,49054d

Chicago Northside ToyotaChicago, IL

-$6,212$73,801138d

Hendrick Toyota ConcordConcord, NC

-$6,087$77,983138d