Deal Sheet: 2026 Sequoia Platinum 4WD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: 7SVAAABA9TX30C602

This Is Already a Great Deal

Opening Offer

$82,899

Asking Price

$85,463

Max Price

$85,463

• Recent buyers paid ~$794 below MSRP
• Asking price is already $1,956 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$78,510

Est. Invoice$80,274

Holdback (est.)$1,764

MSRP (Sticker)$88,213

Asking Price$85,463

Markup-$2,750

Est. Dealer Margin on This Car$6,953

Percentile15% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1033

Avg Markup-$794

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP73%

Avg Days to Sell39 days

Dealer Profile

Inventory190 vehicles

Avg Markup (All Models)-$462

Avg Markup (Sequoia)-$2,750

% Below MSRP53%

Avg Days to Sell37 days

Avg Sold Markup-$464

Price History

Jun 27, 2026$83,763 → $84,463(+$700)

Jul 2, 2026$84,463 → $85,463(+$1,000)

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