Deal Sheet: 2026 Sequoia Limited 4WD

Harr Toyota · Worcester, MA · VIN: 7SVAAABA9TX30B756

Negotiation Guide

Opening Offer

$79,583

Fair Price

$81,083

Walk Away Above

$81,423

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$72,769

Est. Invoice$74,404

Holdback (est.)$1,635

MSRP (Sticker)$81,763

Asking Price$82,361

Markup+$598

Est. Dealer Margin on This Car$9,592

Percentile78% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$242

Avg Markup (Sequoia)-$1,659

% Below MSRP37%

Avg Days to Sell35 days

Avg Sold Markup+$157

Price History

Jul 1, 2026$81,661 → $82,361(+$700)

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