Deal Sheet: 2026 Sequoia Limited 4WD

Haddad Toyota · Pittsfield, MA · VIN: 7SVAAABA9TX099318

Negotiation Guide

Opening Offer

$75,918

Fair Price

$77,418

Walk Away Above

$77,758

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$69,507

Est. Invoice$71,069

Holdback (est.)$1,562

MSRP (Sticker)$78,098

Asking Price$78,098

Markup$0

Est. Dealer Margin on This Car$8,591

Percentile62% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$582

Avg Markup (Sequoia)-$1,295

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$253

Price History

Jul 18, 2026$78,097 → $78,098(+$1)

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