Deal Sheet: 2026 Sequoia Platinum 4WD

Johnson City Toyota · Johnson City, TN · VIN: 7SVAAABA9TX095642

Negotiation Guide

Opening Offer

$83,206

Fair Price

$84,706

Walk Away Above

$85,442

• Recent buyers paid ~$919 below MSRP
• Sitting 64 days (avg 39) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,698

Est. Invoice$78,422

Holdback (est.)$1,724

MSRP (Sticker)$86,178

Asking Price$86,178

Markup$0

Est. Dealer Margin on This Car$9,480

Percentile68% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)-$2,096

Avg Markup (Sequoia)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$1,721

Price History

Jun 9, 2026$86,178 → $80,428(-$5,750)

Jun 20, 2026$80,428 → $86,178(+$5,750)

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