Deal Sheet: 2026 Sequoia Limited 4WD

Toyota of Jackson · Jackson, MS · VIN: 7SVAAABA9TX078601

Negotiation Guide

Opening Offer

$77,460

Fair Price

$78,960

Walk Away Above

$79,300

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$70,880

Est. Invoice$72,472

Holdback (est.)$1,593

MSRP (Sticker)$79,640

Dealer Add-Ons (DIA)+$1,395

Asking Price$81,035

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,155

Percentile89% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Sequoia)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$517

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