Deal Sheet: 2026 Sequoia Platinum 4WD

Lithia Toyota · Medford, OR · VIN: 7SVAAABA8TX29C998

Negotiation Guide

Opening Offer

$84,104

Fair Price

$85,604

Walk Away Above

$86,001

• Recent buyers paid ~$794 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,894

Est. Invoice$78,622

Holdback (est.)$1,728

MSRP (Sticker)$86,398

Asking Price$85,898

Markup-$500

Est. Dealer Margin on This Car$9,004

Percentile28% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1033

Avg Markup-$794

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP73%

Avg Days to Sell39 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$1,511

Avg Markup (Sequoia)-$500

% Below MSRP98%

Avg Days to Sell37 days

Avg Sold Markup-$1,168

Price History

Jun 10, 2026$85,698 → $85,198(-$500)

Jun 29, 2026$85,198 → $85,398(+$200)

Cheaper Sequoia Platinum 4WD Inventory

Dick Hannah ToyotaKelso, WA

-$10,273$82,1035d

Evans ToyotaFort Wayne, IN

-$7,683$78,24034d

Columbia Gorge ToyotaThe Dalles, OR

-$7,330$83,12785d

Edmark ToyotaNampa, ID

-$7,270$80,24334d

Beechmont ToyotaCincinnati, OH

-$7,109$80,68934d

Edmark ToyotaNampa, ID

-$7,102$78,48626d

Sansone ToyotaAvenel, NJ

-$7,066$80,71274d

Peterson ToyotaBoise, ID

-$7,032$78,19163d

Labadie ToyotaBay City, MI

-$7,026$79,59692d

Toyota of GladstoneGladstone, OR

-$7,009$83,72877d