Deal Sheet: 2026 Sequoia Limited 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 7SVAAABA7TX32H448

Negotiation Guide

Opening Offer

$79,289

Fair Price

$80,789

Walk Away Above

$81,129

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$72,507

Est. Invoice$74,137

Holdback (est.)$1,629

MSRP (Sticker)$81,469

Asking Price$82,269

Markup+$800

Est. Dealer Margin on This Car$9,762

Percentile82% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sequoia)+$1,300

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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