Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Des Moines · Grimes, IA · VIN: 7SVAAABA7TX29A210

Negotiation Guide

Opening Offer

$84,198

Fair Price

$85,698

Walk Away Above

$86,157

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,089

Est. Invoice$78,821

Holdback (est.)$1,732

MSRP (Sticker)$86,617

Asking Price$86,797

Markup+$180

Est. Dealer Margin on This Car$9,708

Percentile74% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Sequoia)+$251

% Below MSRP8%

Avg Days to Sell32 days

Avg Sold Markup-$105

Price History

Jul 1, 2026$86,097 → $86,797(+$700)

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