Deal Sheet: 2026 Sequoia Limited 4WD

Kool Toyota · Grand Rapids, MI · VIN: 7SVAAABA7TX27B298

Negotiation Guide

Opening Offer

$80,951

Fair Price

$82,451

Walk Away Above

$82,799

• Recent buyers paid ~$697 below MSRP

Price Breakdown

Est. Dealer Cost$74,002

Est. Invoice$75,665

Holdback (est.)$1,663

MSRP (Sticker)$83,148

Asking Price$83,148

Markup$0

Est. Dealer Margin on This Car$9,146

Percentile62% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$697

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP71%

Avg Days to Sell41 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)+$53

Avg Markup (Sequoia)$0

% Below MSRP95%

Avg Days to Sell33 days

Avg Sold Markup+$31

Price History

Jul 9, 2026$82,343 → $83,148(+$805)

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