Deal Sheet: 2026 Sequoia Limited 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 7SVAAABA7TX099592

Negotiation Guide

Opening Offer

$78,808

Fair Price

$80,308

Walk Away Above

$80,609

• Recent buyers paid ~$602 below MSRP

Price Breakdown

Est. Dealer Cost$72,010

Est. Invoice$73,628

Holdback (est.)$1,618

MSRP (Sticker)$80,910

Asking Price$81,710

Markup+$800

Est. Dealer Margin on This Car$9,700

Percentile83% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$602

Median Markup$0

Best Deal-$6,793

Worst Deal+$7,486

% Sold Below MSRP72%

Avg Days to Sell39 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)+$546

Avg Markup (Sequoia)+$800

% Below MSRP22%

Avg Days to Sell21 days

Avg Sold Markup+$582

Price History

Jul 1, 2026$81,010 → $81,710(+$700)

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