Deal Sheet: 2026 Sequoia Platinum 4WD

Lithia Toyota · Medford, OR · VIN: 7SVAAABA7TX099558

Negotiation Guide

Opening Offer

$87,988

Fair Price

$89,488

Walk Away Above

$89,885

• Recent buyers paid ~$794 below MSRP

Price Breakdown

Est. Dealer Cost$80,351

Est. Invoice$82,157

Holdback (est.)$1,806

MSRP (Sticker)$90,282

Asking Price$89,782

Markup-$500

Est. Dealer Margin on This Car$9,431

Percentile28% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1033

Avg Markup-$794

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP73%

Avg Days to Sell39 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$1,511

Avg Markup (Sequoia)-$500

% Below MSRP98%

Avg Days to Sell37 days

Avg Sold Markup-$1,168

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