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Deal Sheet: 2026 Sequoia Platinum 4WD
Serra Toyota of Traverse City · Traverse City, MI · VIN: 7SVAAABA7TX097471
This Is Already a Great Deal
Opening Offer
$82,364
Asking Price
$84,911
Max Price
$84,911
- • Recent buyers paid ~$929 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,348 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$77,597
Est. Invoice$79,341
Holdback (est.)$1,744
MSRP (Sticker)$87,188
Asking Price$84,911
Markup-$2,277
Est. Dealer Margin on This Car$7,314
Percentile17% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold988
Avg Markup-$929
Median Markup$0
Best Deal-$11,401
Worst Deal+$7,587
% Sold Below MSRP70%
Avg Days to Sell41 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$1,241
Avg Markup (Sequoia)-$325
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,207
Price History
Jul 8, 2026$87,188 → $87,502(+$314)
Jul 17, 2026$87,502 → $86,502(-$1,000)
Jul 18, 2026$86,502 → $87,188(+$686)
Jul 25, 2026$87,188 → $84,911(-$2,277)
Cheaper Sequoia Platinum 4WD Inventory
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-$8,430$84,99511d
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-$7,009$83,72894d
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-$6,958$78,319142d