Deal Sheet: 2026 Sequoia Limited 4WD

Phil Long Toyota · Trinidad, CO · VIN: 7SVAAABA7TX095543

Negotiation Guide

Opening Offer

$78,483

Fair Price

$79,983

Walk Away Above

$80,530

• Recent buyers paid ~$680 below MSRP
• Sitting 62 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$72,159

Est. Invoice$73,781

Holdback (est.)$1,622

MSRP (Sticker)$81,078

Asking Price$81,078

Markup$0

Est. Dealer Margin on This Car$8,919

Percentile62% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)+$142

Avg Markup (Sequoia)$0

% Below MSRP96%

Avg Days to Sell38 days

Avg Sold Markup+$384

Price History

Jun 30, 2026$80,978 → $81,078(+$100)

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