Deal Sheet: 2026 Sequoia Limited 4WD

Bob Johnson Toyota · Rochester, NY · VIN: 7SVAAABA6TX35E513

Negotiation Guide

Opening Offer

$77,800

Fair Price

$79,300

Walk Away Above

$79,640

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$71,182

Est. Invoice$72,782

Holdback (est.)$1,600

MSRP (Sticker)$79,980

Asking Price$79,980

Markup$0

Est. Dealer Margin on This Car$8,798

Percentile62% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$29

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$178

Cheaper Sequoia Limited 4WD Inventory

Toyota of PasadenaPasadena, CA

-$9,129$73,25391d

Hiland ToyotaMoline, IL

-$6,637$75,57656d

Hubler ToyotaIndianapolis, IN

-$6,544$74,98364d

Baxter Toyota of La VistaLa Vista, NE

-$6,532$73,68677d

Hiland ToyotaMoline, IL

-$6,515$74,33348d

Toyota of PasadenaPasadena, CA

-$6,416$78,73171d

Longo ToyotaEl Monte, CA

-$6,385$78,91799d

Sansone ToyotaAvenel, NJ

-$6,228$72,49055d

Chicago Northside ToyotaChicago, IL

-$6,212$73,801139d

Hendrick Toyota ConcordConcord, NC

-$6,087$77,983139d