Deal Sheet: 2026 Sequoia Limited 4WD

Toyota of Santa Fe · Santa Fe, NM · VIN: 7SVAAABA6TX29C580

Negotiation Guide

Opening Offer

$76,373

Fair Price

$77,873

Walk Away Above

$78,213

• Recent buyers paid ~$680 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,912

Est. Invoice$71,483

Holdback (est.)$1,571

MSRP (Sticker)$78,553

Asking Price$78,932

Markup+$379

Est. Dealer Margin on This Car$9,020

Percentile74% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Sequoia)+$22

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$688

Price History

Jun 18, 2026$78,611 → $78,232(-$379)

Jun 27, 2026$78,232 → $78,932(+$700)

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