Deal Sheet: 2026 Sequoia Limited 4WD

Cannon Toyota · Vicksburg, MS · VIN: 7SVAAABA6TX29B686

Negotiation Guide

Opening Offer

$79,793

Fair Price

$81,293

Walk Away Above

$81,633

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$72,956

Est. Invoice$74,595

Holdback (est.)$1,639

MSRP (Sticker)$81,973

Dealer Add-Ons (DIA)+$2,910

Asking Price$85,308

Markup+$3,335

Markup includes $2,910 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$12,352

Percentile98% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,308

Avg Markup (Sequoia)+$3,335

% Below MSRP1%

Avg Days to Sell22 days

Avg Sold Markup+$2,403

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