Deal Sheet: 2026 Sequoia Limited 4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: 7SVAAABA6TX096487

Negotiation Guide

Opening Offer

$77,620

Fair Price

$79,120

Walk Away Above

$79,460

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$71,022

Est. Invoice$72,618

Holdback (est.)$1,596

MSRP (Sticker)$79,800

Asking Price$79,225

Markup-$575

Est. Dealer Margin on This Car$8,203

Percentile18% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (Sequoia)-$975

% Below MSRP72%

Avg Days to Sell25 days

Avg Sold Markup-$577

Price History

Jun 18, 2026$78,800 → $79,225(+$425)

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