Deal Sheet: 2026 Sequoia Limited 4WD

Midlands Toyota · Columbia, SC · VIN: 7SVAAABA6TX096019

Negotiation Guide

Opening Offer

$81,819

Fair Price

$83,319

Walk Away Above

$83,876

• Recent buyers paid ~$680 below MSRP
• Sitting 62 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$75,144

Est. Invoice$76,833

Holdback (est.)$1,689

MSRP (Sticker)$84,432

Asking Price$85,206

Markup+$774

Est. Dealer Margin on This Car$10,062

Percentile80% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory10 vehicles

Avg Markup (All Models)-$506

Avg Markup (Sequoia)+$774

% Below MSRP60%

Avg Days to Sell37 days

Avg Sold Markup-$199

Price History

Jun 9, 2026$84,432 → $85,206(+$774)

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