Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Rick Hendrick Toyota Sandy Springs · Atlanta, GA · VIN: 7SVAAABA5TX35H547

Negotiation Guide

Opening Offer

$86,306

Fair Price

$87,806

Walk Away Above

$88,000

• Recent buyers paid ~$388 below MSRP

Price Breakdown

Est. Dealer Cost$78,493

Est. Invoice$80,257

Holdback (est.)$1,764

MSRP (Sticker)$88,194

Asking Price$88,194

Markup$0

Est. Dealer Margin on This Car$9,701

Percentile63% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1065

Avg Markup-$388

Median Markup$0

Best Deal-$9,803

Worst Deal+$7,546

% Sold Below MSRP63%

Avg Days to Sell32 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$113

Avg Markup (Sequoia)+$207

% Below MSRP92%

Avg Days to Sell28 days

Avg Sold Markup-$330

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