Deal Sheet: 2026 Sequoia Limited 4WD

Cronin Toyota of Richmond · Richmond, IN · VIN: 7SVAAABA5TX34E524

Negotiation Guide

Opening Offer

$81,422

Fair Price

$82,922

Walk Away Above

$83,262

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$74,406

Est. Invoice$76,078

Holdback (est.)$1,672

MSRP (Sticker)$83,602

Asking Price$83,602

Markup$0

Est. Dealer Margin on This Car$9,196

Percentile62% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$315

Avg Markup (Sequoia)-$333

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$382

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