Deal Sheet: 2026 Sequoia Limited 4WD

Rusty Wallace Toyota · Morristown, TN · VIN: 7SVAAABA5TX31I246

Negotiation Guide

Opening Offer

$81,013

Fair Price

$82,513

Walk Away Above

$82,853

• Recent buyers paid ~$680 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$74,042

Est. Invoice$75,706

Holdback (est.)$1,664

MSRP (Sticker)$83,193

Asking Price$83,193

Markup$0

Est. Dealer Margin on This Car$9,151

Percentile62% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$1,832

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,486

Price History

Jul 8, 2026$83,473 → $83,193(-$280)

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