Deal Sheet: 2026 Sequoia Platinum 4WD

City Toyota · Great Falls, MT · VIN: 7SVAAABA5TX30C306

Negotiation Guide

Opening Offer

$86,334

Fair Price

$87,834

Walk Away Above

$88,293

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,990

Est. Invoice$80,765

Holdback (est.)$1,775

MSRP (Sticker)$88,753

Dealer Add-Ons (DIA)+$199

Asking Price$88,952

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,962

Percentile74% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,228

Avg Markup (Sequoia)-$914

% Below MSRP90%

Avg Days to Sell34 days

Avg Sold Markup-$1,095

Price History

Jun 20, 2026$88,252 → $84,252(-$4,000)

Jun 27, 2026$84,252 → $88,952(+$4,700)

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