Deal Sheet: 2026 Sequoia Limited 4WD

Toyota of Louisville · Louisville, KY · VIN: 7SVAAABA5TX27D390

Negotiation Guide

Opening Offer

$78,443

Fair Price

$79,943

Walk Away Above

$80,191

• Recent buyers paid ~$495 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,590

Est. Invoice$73,199

Holdback (est.)$1,609

MSRP (Sticker)$80,438

Asking Price$80,438

Markup$0

Est. Dealer Margin on This Car$8,848

Percentile65% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold627

Avg Markup-$495

Median Markup$0

Best Deal-$6,663

Worst Deal+$7,486

% Sold Below MSRP70%

Avg Days to Sell38 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$449

Avg Markup (Sequoia)-$1,818

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$582

Price History

Jun 30, 2026$80,893 → $79,738(-$1,155)

Jul 1, 2026$79,738 → $80,438(+$700)

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