Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Group 1 Toyota Rivertown · Columbus, GA · VIN: 7SVAAABA5TX103753

Negotiation Guide

Opening Offer

$87,958

Fair Price

$89,458

Walk Away Above

$89,652

• Recent buyers paid ~$388 below MSRP

Price Breakdown

Est. Dealer Cost$79,963

Est. Invoice$81,760

Holdback (est.)$1,797

MSRP (Sticker)$89,846

Asking Price$89,846

Markup$0

Est. Dealer Margin on This Car$9,883

Percentile63% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1065

Avg Markup-$388

Median Markup$0

Best Deal-$9,803

Worst Deal+$7,546

% Sold Below MSRP63%

Avg Days to Sell32 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)+$42

Avg Markup (Sequoia)$0

% Below MSRP78%

Avg Days to Sell23 days

Avg Sold Markup+$617

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