Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Toyota Direct · Columbus, OH · VIN: 7SVAAABA4TX102271

This Is Already a Great Deal

Opening Offer

$76,457

Asking Price

$78,066

Max Price

$78,066

• Recent buyers paid ~$388 below MSRP
• Asking price is already $6,891 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$75,957

Est. Invoice$77,664

Holdback (est.)$1,707

MSRP (Sticker)$85,345

Asking Price$78,066

Markup-$7,279

Est. Dealer Margin on This Car$2,109

Percentile0% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1065

Avg Markup-$388

Median Markup$0

Best Deal-$9,803

Worst Deal+$7,546

% Sold Below MSRP63%

Avg Days to Sell32 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$3,349

Avg Markup (Sequoia)-$7,279

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$1,972

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