Deal Sheet: 2026 Sequoia Platinum 4WD

Kool Toyota · Grand Rapids, MI · VIN: 7SVAAABA4TX100455

Negotiation Guide

Opening Offer

$83,641

Fair Price

$85,141

Walk Away Above

$85,585

• Recent buyers paid ~$887 below MSRP

Price Breakdown

Est. Dealer Cost$76,565

Est. Invoice$78,285

Holdback (est.)$1,721

MSRP (Sticker)$86,028

Asking Price$86,028

Markup$0

Est. Dealer Margin on This Car$9,463

Percentile68% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold984

Avg Markup-$887

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP71%

Avg Days to Sell40 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$777

Avg Markup (Sequoia)-$3,467

% Below MSRP93%

Avg Days to Sell33 days

Avg Sold Markup+$31

Price History

Jul 9, 2026$85,223 → $86,028(+$805)

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