Deal Sheet: 2026 Sequoia Limited 4WD

Middletown Toyota · Middletown, CT · VIN: 7SVAAABA4TX097718

Negotiation Guide

Opening Offer

$76,023

Fair Price

$77,523

Walk Away Above

$77,863

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$69,601

Est. Invoice$71,165

Holdback (est.)$1,564

MSRP (Sticker)$78,203

Asking Price$78,203

Markup$0

Est. Dealer Margin on This Car$8,602

Percentile62% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$448

Avg Markup (Sequoia)-$313

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$438

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