Deal Sheet: 2026 Sequoia Limited 4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: 7SVAAABA3TX32G149

Negotiation Guide

Opening Offer

$76,268

Fair Price

$77,768

Walk Away Above

$78,108

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$69,819

Est. Invoice$71,388

Holdback (est.)$1,569

MSRP (Sticker)$78,448

Asking Price$78,128

Markup-$320

Est. Dealer Margin on This Car$8,309

Percentile21% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Sequoia)-$625

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$750

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