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Deal Sheet: 2026 Sequoia Limited 4WD

Fernelius Toyota · Cheboygan, MI · VIN: 7SVAAABA3TX29C648

Negotiation Guide

Opening Offer
$79,101
Fair Price
$80,601
Walk Away Above
$80,949
  • Recent buyers paid ~$697 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,355
Est. Invoice$73,981
Holdback (est.)$1,626
MSRP (Sticker)$81,298
Asking Price$81,298
Markup$0
Est. Dealer Margin on This Car$8,943
Percentile62% of inventory is priced lower
Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold622
Avg Markup-$697
Median Markup$0
Best Deal-$6,793
Worst Deal+$13,990
% Sold Below MSRP71%
Avg Days to Sell41 days

Dealer Profile

Inventory81 vehicles
Avg Markup (All Models)-$297
Avg Markup (Sequoia)-$609
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$300

Price History

Jun 5, 2026$80,788$81,648(+$860)
Jul 1, 2026$81,648$82,348(+$700)
Jul 6, 2026$82,348$81,298(-$1,050)