Deal Sheet: 2026 Sequoia Limited 4WD

Landers Toyota NWA · Rogers, AR · VIN: 7SVAAABA3TX100382

Negotiation Guide

Opening Offer

$78,374

Fair Price

$79,874

Walk Away Above

$80,214

• Recent buyers paid ~$680 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,693

Est. Invoice$73,304

Holdback (est.)$1,611

MSRP (Sticker)$80,554

Dealer Add-Ons (DIA)+$799

Asking Price$81,482

Markup+$928

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,789

Percentile84% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sequoia)+$664

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$262

Price History

Jul 12, 2026$81,353 → $80,683(-$670)

Jul 14, 2026$80,683 → $81,482(+$799)

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