Deal Sheet: 2026 Sequoia Limited 4WD

Carl Hogan Toyota · Columbus, MS · VIN: 7SVAAABA2TX31I172

Negotiation Guide

Opening Offer

$78,106

Fair Price

$79,606

Walk Away Above

$79,946

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$71,455

Est. Invoice$73,060

Holdback (est.)$1,606

MSRP (Sticker)$80,286

Asking Price$80,286

Markup$0

Est. Dealer Margin on This Car$8,831

Percentile62% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)+$20

Avg Markup (Sequoia)$0

% Below MSRP82%

Avg Days to Sell19 days

Avg Sold Markup+$87

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