Deal Sheet: 2026 Sequoia Platinum 4WD

Lithia Toyota · Medford, OR · VIN: 7SVAAABA2TX29B474

Negotiation Guide

Opening Offer

$85,809

Fair Price

$87,309

Walk Away Above

$87,706

• Recent buyers paid ~$794 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,412

Est. Invoice$80,174

Holdback (est.)$1,762

MSRP (Sticker)$88,103

Asking Price$87,603

Markup-$500

Est. Dealer Margin on This Car$9,191

Percentile28% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1033

Avg Markup-$794

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP73%

Avg Days to Sell39 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$1,511

Avg Markup (Sequoia)-$500

% Below MSRP98%

Avg Days to Sell37 days

Avg Sold Markup-$1,168

Price History

Jun 10, 2026$87,403 → $86,903(-$500)

Jun 29, 2026$86,903 → $87,103(+$200)

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