Deal Sheet: 2026 Sequoia Limited 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 7SVAAABA2TX27C696

Negotiation Guide

Opening Offer

$81,271

Fair Price

$82,771

Walk Away Above

$83,072

• Recent buyers paid ~$602 below MSRP

Price Breakdown

Est. Dealer Cost$74,202

Est. Invoice$75,869

Holdback (est.)$1,667

MSRP (Sticker)$83,373

Asking Price$84,173

Markup+$800

Est. Dealer Margin on This Car$9,971

Percentile83% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$602

Median Markup$0

Best Deal-$6,793

Worst Deal+$7,486

% Sold Below MSRP72%

Avg Days to Sell39 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)+$546

Avg Markup (Sequoia)+$800

% Below MSRP22%

Avg Days to Sell21 days

Avg Sold Markup+$582

Price History

Jun 28, 2026$83,473 → $84,173(+$700)

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