Deal Sheet: 2026 Sequoia Platinum 4WD

Landers Toyota NWA · Rogers, AR · VIN: 7SVAAABA2TX100003

Negotiation Guide

Opening Offer

$84,422

Fair Price

$85,922

Walk Away Above

$86,328

• Recent buyers paid ~$812 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,193

Est. Invoice$78,928

Holdback (est.)$1,735

MSRP (Sticker)$86,734

Dealer Add-Ons (DIA)+$799

Asking Price$87,433

Markup+$699

Est. Dealer Margin on This Car$10,240

Percentile86% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1051

Avg Markup-$812

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP72%

Avg Days to Sell39 days

Dealer Profile

Inventory825 vehicles

Avg Markup (All Models)-$1,169

Avg Markup (Sequoia)+$735

% Below MSRP79%

Avg Days to Sell23 days

Avg Sold Markup-$80

Price History

Jul 2, 2026$86,423 → $87,123(+$700)

Jul 7, 2026$87,123 → $86,734(-$389)

Jul 8, 2026$86,734 → $87,433(+$699)

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