Deal Sheet: 2026 Sequoia Limited 4WD

Mark Jacobson Toyota · Durham, NC · VIN: 7SVAAABA2TX097846

Negotiation Guide

Opening Offer

$77,233

Fair Price

$78,733

Walk Away Above

$79,073

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$70,678

Est. Invoice$72,266

Holdback (est.)$1,588

MSRP (Sticker)$79,413

Dealer Add-Ons (DIA)+$499

Asking Price$80,810

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,132

Percentile89% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sequoia)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

Price History

Jul 1, 2026$80,710 → $80,810(+$100)

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