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Deal Sheet: 2026 Sequoia Limited 4WD
Hartford Toyota · Hartford, CT · VIN: 7SVAAABA2TX090332
Negotiation Guide
Opening Offer
$76,298
Fair Price
$77,798
Walk Away Above
$78,929
- • Recent buyers paid ~$680 below MSRP
- • Sitting 122 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,253
Est. Invoice$72,855
Holdback (est.)$1,601
MSRP (Sticker)$80,060
Asking Price$78,060
Markup-$2,000
Est. Dealer Margin on This Car$6,807
Percentile14% of inventory is priced lower
Days on Lot122 days
What Others Paid (Last 30 Days)
Cars Sold513
Avg Markup-$680
Median Markup$0
Best Deal-$6,793
Worst Deal+$13,990
% Sold Below MSRP72%
Avg Days to Sell41 days
Dealer Profile
Inventory261 vehicles
Avg Markup (All Models)-$512
Avg Markup (Sequoia)-$1,143
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$556
Price History
Apr 30, 2026$80,060 → $78,060(-$2,000)
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