Deal Sheet: 2026 Sequoia Platinum 4WD

Oxmoor Toyota · Louisville, KY · VIN: 7SVAAABA1TX30C903

Negotiation Guide

Opening Offer

$85,675

Fair Price

$87,175

Walk Away Above

$87,572

• Recent buyers paid ~$795 below MSRP

Price Breakdown

Est. Dealer Cost$78,293

Est. Invoice$80,053

Holdback (est.)$1,759

MSRP (Sticker)$87,970

Asking Price$87,970

Markup$0

Est. Dealer Margin on This Car$9,677

Percentile69% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold1035

Avg Markup-$795

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell39 days

Dealer Profile

Inventory581 vehicles

Avg Markup (All Models)-$535

Avg Markup (Sequoia)-$1,268

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$859

Price History

Jun 27, 2026$87,270 → $87,970(+$700)

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