Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Heyward Allen Toyota · Athens, GA · VIN: 7SVAAABA1TX104124

Negotiation Guide

Opening Offer

$88,832

Fair Price

$90,332

Walk Away Above

$90,526

• Recent buyers paid ~$388 below MSRP

Price Breakdown

Est. Dealer Cost$80,741

Est. Invoice$82,555

Holdback (est.)$1,814

MSRP (Sticker)$90,720

Asking Price$90,720

Markup$0

Est. Dealer Margin on This Car$9,979

Percentile63% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1065

Avg Markup-$388

Median Markup$0

Best Deal-$9,803

Worst Deal+$7,546

% Sold Below MSRP63%

Avg Days to Sell32 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$54

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup+$35

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