Deal Sheet: 2026 Sequoia Limited 4WD

Graff Toyota of Chesterton · Burns Harbor, IN · VIN: 7SVAAABA0TX27C910

Negotiation Guide

Opening Offer

$77,437

Fair Price

$78,937

Walk Away Above

$79,215

• Recent buyers paid ~$556 below MSRP

Price Breakdown

Est. Dealer Cost$70,749

Est. Invoice$72,339

Holdback (est.)$1,590

MSRP (Sticker)$79,493

Asking Price$79,493

Markup$0

Est. Dealer Margin on This Car$8,744

Percentile64% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold634

Avg Markup-$556

Median Markup$0

Best Deal-$6,793

Worst Deal+$7,486

% Sold Below MSRP71%

Avg Days to Sell39 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$328

Avg Markup (Sequoia)-$1,656

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$290

Price History

Jun 27, 2026$78,793 → $79,493(+$700)

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