Deal Sheet: 2026 Sequoia Limited 4WD

Deacon Jones Toyota · Clinton, NC · VIN: 7SVAAABA0TX099837

Negotiation Guide

Opening Offer

$78,488

Fair Price

$79,988

Walk Away Above

$80,328

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$71,795

Est. Invoice$73,408

Holdback (est.)$1,613

MSRP (Sticker)$80,668

Dealer Add-Ons (DIA)+$999

Asking Price$81,667

Markup+$999

Markup includes $999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,872

Percentile85% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)+$942

Avg Markup (Sequoia)+$999

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$808

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