Deal Sheet: 2026 Corolla SE FWD

Caldwell Toyota · Conway, AR · VIN: 5YFS4MCE4TP26C341

Negotiation Guide

Opening Offer

$26,938

Fair Price

$28,438

Walk Away Above

$28,468

• Recent buyers paid ~$59 below MSRP

Price Breakdown

Est. Dealer Cost$25,362

Est. Invoice$25,932

Holdback$570

MSRP (Sticker)$28,497

Asking Price$28,497

Markup$0

Dealer Margin on This Car$3,135

Percentile61% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold5539

Avg Markup-$59

Median Markup$0

Best Deal-$4,418

Worst Deal+$5,995

% Sold Below MSRP69%

Avg Days to Sell31 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$926

Avg Markup (Corolla)$0

% Below MSRP90%

Avg Days to Sell22 days

Avg Sold Markup-$447

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